Pencil AI

Producing enough ad concepts to test is slow; Pencil AI turns a brand brief and existing assets into editable static and video variations.

From brief to testable ads

Pencil is built around repeatable campaign production rather than open-ended image prompting. Teams create a brand profile, add product material and define the audience or offer. The workspace then generates ad concepts in common social formats, with copy and visuals kept together for review.

1. Start with brand assets: Upload logos, colors, fonts, product imagery and messaging rules.
2. Set the campaign direction: Choose the objective, platform, audience and creative angle.
3. Generate and refine: Compare variants, edit weak sections and prepare selected concepts for testing.

Where human judgment still matters

The product is most useful for performance teams that need a steady supply of Meta, TikTok and other paid-social creative. Its prediction layer can help prioritize concepts, but the scores are guidance rather than proof that an ad will convert. Actual campaign results remain the meaningful test.

Outputs tend to follow recognizable direct-response patterns. That is efficient for iteration, though distinctive brand campaigns usually need more art direction. Generated copy, product placement and scene transitions should be checked before publishing. Pricing is oriented toward ongoing commercial use, with exact costs and allowances depending on the current plan or sales arrangement.